Resources for contractors
Straight answers on what marketing actually costs, why shared leads quietly drain your margin, and how to win the highest-intent channels in roofing, HVAC, and plumbing.
Google LSAHow-to8 min read
Google Local Services Ads for contractors: a complete 2026 guide
What Local Services Ads are, how the Google Guaranteed badge works, what they cost, and how roofers, HVAC techs, and plumbers should set them up to win.
Read →ExclusivityStrategy6 min read
Shared leads vs. exclusive customers: the real math for contractors
Lead-resale sites sell the same lead to several contractors. Here's why that quietly destroys your close rate and CAC — and what exclusivity actually changes.
Read →BudgetingStrategy7 min read
How much should a home-service company spend on ads in 2026?
A practical framework for setting a roofing, HVAC, or plumbing marketing budget — based on revenue, job value, and cost per acquired customer, not guesswork.
Read →See if your market is open
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